Strategy with Soul by Sam Burgess
Observational essays on self-employment as it actually is. Naming the things most people only feel.
- Indexed issues, last 90 days
- 2
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- Jul 15, 2026
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- Jul 6, 2026
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Why I'm stepping back from Strategy with Soul (opens the original)
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This past 18 months has been the hardest eighteen months of my decade in business. In January 2025 I came back from 13 months of maternity leave and in doing so, I returned to a vastly different business world to the one I left. Whilst I was cocooned in new baby bliss, the world was moving fast, specifically Ai. I’ve written before about the challenges Ai have brought me as a business mentor and life coach, I’ve talked very broadly about how business owners utilise it more and more as a thinking
They already knew (opens the original)
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A client would arrive with a problem – something they’d been turning over for weeks, sometimes longer. They’d start talking. I’d ask a question. They’d keep talking. Another question. More talking. And then, somewhere around forty minutes in, they’d land on something. A realisation. A decision. The thing they’d apparently come to find.And they’d thank me profusely for such a helpful session.I used to sit with that afterwards, genuinely puzzled. I hadn’t told them anything. I hadn’t shared a fram
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