Strategic Switch
Strategic Switch brings research-based insights to shift perspectives on strategy and to identify high-leverage actions.
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- Jul 9, 2026
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Playing the business ecosystem game (opens the original)
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Look at the standard playbook for launching a business ecosystem, and you will find a common assumption: the “keystone” firm must start with a crisp, definitive blueprint. Strategy textbooks tell you to map out user needs ex ante, design the technical interfaces, lock in your strategic bottleneck, and then orchestrate your partners along a roll-out plan to build momentum.That approach works perfectly when user needs are well-known and downstream applications can be clearly imagined. But what hap
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