Strategic Seeing Club
Helping CEOs forge markets of their own for unwavering growth. Read by 17,000+ leaders every Tuesday, these battle-hardened insights from 15 years in the CEO chair are ready for you to put to work by Wednesday morning. No theory—just actionable advice.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest issues
The rise and fall of GoPro (opens the original)
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In early September, a business that was a Wall Street darling 12 years ago, was sold to a company you have probably never heard of.Many experts believe GoPro ‘lost its strategic focus.’ I see it differently.A quick reminder for Club members: in September, I published a series of articles on annual planning. You can read them here, here, here, and <a href
Who is killing your strategy? (opens the original)
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A CEO’s worst nightmare is not that the company is in the red. That is a task, not a tragedy.Nor is it that the CEO doesn’t know the reason. They can nail the problem and fix it.The real headache is when every executive swears": “I am doing my best, but others don’t cooperate” – and the company misses its targets. The CEO then wastes precious time mediating conflicts between executives and forcing departments to speak to each other.If you sometimes have a feeling that you are the only one who ca
Some CEOs Want Growth. Some Fear It. Some Do Both (opens the original)
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If any of this sounds familiar, you are running a growing business:Your executives become local ‘kings’ who protect their ‘kingdoms,’ set their own policies there, and declare war on other ‘kings’.Your vertical communication channels look like clogged pipes. Only a fraction of information from your office travels down to the front line.Whatever reaches the front line is distorted.Tasks aren’t getting done. No one knows why. Everyone blames everyone else.Growth was supposed to bring operating lev
Annual Budgeting That Works (opens the original)
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Annual budgeting is like a home renovation: you rarely get what you want, but you always spend more than you planned.Around 60% of CEOs have nothing but annual budgets – no initiative lists or strategies. It is like travelling with only some cash in your pocket— but no plans or routes.Around 25% of CEOs have an annual budget and a ‘wish list’ – an informal, unprioritised list of strategic initiatives or goals.And only 15% build an Annual Operating Plan (AOP). Every quarterly priority has a singl
Annual Planning That Works (opens the original)
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Every autumn, thousands of committed professionals spend weeks on a ritual. They call it ‘annual planning’ and take it very seriously.A careful observer will notice some oddities in the ritual. They believe they are planning their future. But the things they will really do in this future have nothing to do with what they are discussing right now.For instance, their real future will be full of action, while today they are mostly debating numbers. In this future, they will create value for others,
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