HeyJaredStraight To Voicemail
What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time.Join us each week for quick hits of insights from b2b…
- Indexed episodes, last 90 days
- 15
- Latest publication
- Sep 10, 2026
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- Earliest in this view
- Jul 7, 2026
Latest episodes
Why Your Marketing Problem Is Not the Real Problem | Maylee Jacob, The Growth Tribe (opens the original)
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Marketing teams often jump to visible solutions: a new website, better messaging, more leads, or another campaign. But the biggest marketing challenges are rarely the ones companies think they have. The real issue is often hidden beneath the surface, whether it is a lack of customer understanding, poor sales alignment, or a product experience that is not meeting expectations. In this episode of Straight to Voicemail, Adam Sockel hears from Maylee Jacob , a fractional marketer who helps teams ide
Why Human Verification Beats Watermarks in the AI Era | Alex London, G2 (opens the original)
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In a world filled with AI-generated content, AI agents, and watermarking, buyers are moving faster than ever, yet trust remains the hardest piece of the puzzle to solve. While AI tools can generate shortlists in seconds, real human proof is what ultimately drives buying decisions. Without authentic verification, brand trust easily breaks down. In this episode of Straight to Voicemail, Adam Sockel hears from Alex London , Chief Marketing Officer at G2 . Alex breaks down why a watermark only tells
Winning B2B Buyers with Short Form Video | Richard Ormsby, Lavendr (opens the original)
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Capturing the attention of B2B buyers has never been harder, especially in an environment where traditional corporate ads are routinely ignored. But as consumer attention shifts toward short-form, vertical video, B2B marketers are discovering a powerful new way to engage decision-makers where they already spend their time. In this episode of Straight to Voicemail, Adam Sockel hears from Richard Ormsby , Founder and CEO of Lavendr . Richard breaks down how the explosive growth of B2C microdramas
Balancing Data and Gut Instinct in B2B Decision-Making | Colt Steingraber, RevPartners (opens the original)
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In a B2B landscape driven by constant momentum, it's easy to get caught up in the rush for the next big campaign while overlooking the power of reflecting on past performance. Without a clear framework to measure what actually worked, teams risk relying on isolated data, emotional reactions, or disjointed strategies that fail to move the needle. In this episode of Straight to Voicemail , Adam Sockel hears from Colt Steingraber , Senior Team Lead for Marketing at RevPartners . Colt breaks down ho
How Core Values Drive B2B Brand Identity | Joseph Ray, Lighthouse Technology Services (opens the original)
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Navigating a brand identity shift can feel like uncharted territory, especially when new products, changing markets, or company growth start pulling your message in different directions. Without a clear anchor, it is easy for a brand to lose sight of what made it successful in the first place. In this episode of Straight to Voicemail, Adam Sockel hears from Joseph Ray , Director of Marketing Services at Lighthouse Technology Services . Joseph discusses how organizations can manage identity shift
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