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Steve on managing products

Key articles on modern methods in product management and marketing. Get more from my Medium channel at https://medium.com/@sjohnson717

Newsletter · By Steve Johnson · Official site

Indexed issues, last 90 days
5
Latest publication
Sep 23, 2026
Audience
Checking…
Earliest in this view
Jul 9, 2026

Latest issues

  1. Issue · Sep 23, 2026

    Customer Proof: Stop Asking Sales to Sell Promises (opens the original)

    Excerpt · Critical tone

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    “Delighted customers are the only advertisement everyone believes.” — Guy Kawasaki, American marketing specialist, author, and venture capitalistDo you have customer success stories for your market segment?It seems like a simple question. Most companies answer it in seconds. We have testimonials on the website, logos on the sales deck, and a produced case study or two.That isn’t customer proof.Customer proof is evidence that customers not only bought your product but achieved the outcome you pro

  2. Issue · Aug 12, 2026

    Your Product Roadmap Is Not Your Product Plan (opens the original)

    Excerpt

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    Every few months, someone asks me to review their product roadmap.I open the deck. January, March, June, Q4. Colored bars marching left to right, features stacked in tidy rows, a legend in the corner explaining which color means which team. It’s got themes, deliverables, and dates.Somebody spent a lot of time on this.And somewhere in the first five minutes, I ask the same question:“So what’s the business opportunity here?”Usually I get a puzzled look.̶

  3. Issue · Aug 5, 2026

    AI Doesn’t Replace Product Management. It Reveals Whether You Ever Learned It. (opens the original)

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    <img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!HYX2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17d1d815-f561-4c2f-8787-a727dcb2154f_1920x1080.pn

  4. Issue · Jul 28, 2026

    LILIYO: Little Is Learned In Your Office (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!yd9Z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4bacf3eb-83de-443c-b7a9-cc5fb8ab05b7_1920x1080.pn

  5. Issue · Jul 9, 2026

    Why Training Doesn’t Fix Product Organizations (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!Lg4s!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7ba4450-ce4b-4bff-ad2d-3aa54bc9f069_1920x1080.pn

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