Steve on managing products
Key articles on modern methods in product management and marketing. Get more from my Medium channel at https://medium.com/@sjohnson717
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
Customer Proof: Stop Asking Sales to Sell Promises (opens the original)
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“Delighted customers are the only advertisement everyone believes.” — Guy Kawasaki, American marketing specialist, author, and venture capitalistDo you have customer success stories for your market segment?It seems like a simple question. Most companies answer it in seconds. We have testimonials on the website, logos on the sales deck, and a produced case study or two.That isn’t customer proof.Customer proof is evidence that customers not only bought your product but achieved the outcome you pro
Your Product Roadmap Is Not Your Product Plan (opens the original)
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Every few months, someone asks me to review their product roadmap.I open the deck. January, March, June, Q4. Colored bars marching left to right, features stacked in tidy rows, a legend in the corner explaining which color means which team. It’s got themes, deliverables, and dates.Somebody spent a lot of time on this.And somewhere in the first five minutes, I ask the same question:“So what’s the business opportunity here?”Usually I get a puzzled look.̶
AI Doesn’t Replace Product Management. It Reveals Whether You Ever Learned It. (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!HYX2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17d1d815-f561-4c2f-8787-a727dcb2154f_1920x1080.pn
LILIYO: Little Is Learned In Your Office (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!yd9Z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4bacf3eb-83de-443c-b7a9-cc5fb8ab05b7_1920x1080.pn
Why Training Doesn’t Fix Product Organizations (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!Lg4s!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7ba4450-ce4b-4bff-ad2d-3aa54bc9f069_1920x1080.pn
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