HeyJaredSteve Fernlund's Long Way Home
My weekly column in the North Shore Journal, published every Friday, along with periodic rants and raves throughout the week.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Jul 17, 2026
Latest issues
Crow Cuisine: Learning to Doubt My Own Infallibility (opens the original)
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Historian Heather Cox Richardson’s daily missive, Letters From an American, keeps my perspective on current events grounded in American history. Reading her newsletter today inspired this column.Honoring the September 17 anniversary of our Constitution, it began with this quotation from the late Benjamin Franklin. He said, “For having lived long, I have experienced many instances of being obliged by better information, or fuller consideration, to change opinions even on important subjects, which
Cresting Thompson Hill:The Unburdening of a Capitalist-Addled Mind (opens the original)
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In the early nineties of the last millennium, we purchased a small townhome at what was once Lockport, now part of Lutsen. It was the site of an operation to get logs on the water to be rafted up and sailed to the civilization rising south and east. When the water was calm and the sun just right, you could plant your behind on the ground and see the remains of the pilings and rails that made things work, and sit in awe of the skill and hard work of previous generations.The first year of owning o
Bronze Was Never Meant to Be Gold-Plated (opens the original)
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Perspective. The muckety-mucks who opine on issues of concern tell us that our perspective determines how we see and feel about things. The old saying that the grass is always greener on the other side of the fence supports that.Subscribe for free to receive new posts—and no spam or sales pitch <div clas
Single-payer health care—the savior of small business in America (opens the original)
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After 30 years working in, owning, and operating small businesses, I’m pretty used to seeing health insurance premiums increase each year, often by double-digit percentages. But hearing about one small business that saw a 54% increase this year took my breath away. It’s long past time to separate employers and health insurance.My friend Phil owns a successful small business in Round Rock, a waypoint on the old Chisholm Trail just a half-day ride from the Texas capital in Austin. Entrepreneurs of
Systems That Talk to Each Other—Except When You Need Them To (opens the original)
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Have you ever wondered why customer service is so rotten these days? I’ve been thinking about that since having my “annual” visit with a new doctor at a new clinic in my new city yesterday. Actually, only the doctor was new, as the clinic is part of the conglomerate that owns St. Luke’s Hospital, where I was a patient eight years ago, and my doctors were part of St. Luke’s Urology. I’ve concluded that being a patient in the consolidating corporate world of medicine today does not make me a custo
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