HeyJaredStartups- Sunny Side Up
15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.
- Indexed pieces, last 90 days
- 4
- Latest publication
- Sep 3, 2026
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- By platform
- Earliest in this view
- Aug 6, 2026
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Latest pieces
> Are we adapting to a broken internet or helping break it? — Rand Fishkin (opens the original)
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The internet used to make a simple promise: create something valuable, get discovered, and earn the visit. That promise is disappearing as Google answers questions on the results page, social platforms suppress outbound links, and AI tools summarize sources without sending them traffic. Rand Fishkin, CEO and cofounder of SparkToro, joins Rachel Truair to ask whether adapting to this zero-click era also helps cement it. Rand explains why attribution rewards the platforms that capture demand rathe
> Did we make selling easier, and buying worse? — Jen Allen-Knuth (opens the original)
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We've spent nearly two decades trying to make selling easier, CRMs, automation, sequences, intent data , and now AI. So why does it feel harder than ever to actually earn a buyer's trust? Jen Allen-Knuth, founder of DemandJen, joins Rachel Truair to explore whether sales technology was ever really built for the buyer, or whether it mostly optimized the seller's side of the interaction. Jen makes the case that “personalization” has become one of the emptiest words in sales, breaks down what actua
> Is your team using AI you don't know about? — Mike Kaput (opens the original)
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New research on thousands of professionals found something leaders don't want to hear: 53% of individuals say they're already deep into using AI, while only 25% think their own organization has caught up. Mike Kaput joins Rachel Truair to push that gap down one level, past the industry stat, into the team a leader thinks they know. Mike explains why the real barrier is uneven training rather than the tools themselves, makes the case that most knowledge workers aren't ready for the shift from cha
> Is persuasion becoming a lost art? — Kelly Urban (opens the original)
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About the episode We're communicating more than ever, and AI has made producing polished language almost effortless. So why does it feel harder than ever to actually move people? Kelly Urban, CMO at Maui Jim and formerly VP of Global Media Relations, Influencer Marketing, and Social Media at GoPro, joins Rachel Truair to explore what's actually changed in how we communicate, and why confidence, not polish, might be the real foundation of persuasion. Kelly makes the case for going to AI last inst
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