Startups Decoded
Startups Decoded is a podcast that provides real-world insights into startup strategy and growth, featuring expert-led content, insider stories, and actionable takeaways for founders and investors.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
EP#88: Why Most Founders Misread Their Own Traction. Vanessa Larco - Premise VC (opens the original)
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Vanessa Larco went from shipping product at Microsoft, Twilio and Box to most of a decade as a partner at NEA, and now runs Premise VC. She assumed moving into venture meant shelving her product brain. It turned out to be her edge. Founders and investors stare at the same signals of product market fit, and they often read them in opposite directions. Her sharpest idea is product curiosity fit. AI has made it easy to sign customers who are spending experimental budget, and that revenue looks like
EP#87: Founders Obsess Over the Raise. Investors Care About This More. With Carina Cunha (opens the original)
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Carina Cunha is an investment banker, founder, and advisor who's worked with over 100 companies from pre-seed to IPO. She helped build Crimson Education into a unicorn, then landed two offers on Dragons' Den UK for her own startup, Nosy, and pulled a billion views out of less than $5,000 in ad spend. Favikon now ranks her a Top 3 LinkedIn voice for sales. Here's the tension. Founders treat a raise as the win. Carina treats capital as fuel, not proof. Fundraising is just another sale, and the rea
Ep#86: Early Decisions That Define Your Startup Forever. With J.P. Morgan Asset Management (opens the original)
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Founders treat early decisions like they're reversible. A board seat, a deal term, who gets hired first. None of it is as flexible as it looks. By the time a bad call costs you something, it's already baked in, and nobody tells you that on day one. Andy hosted a live panel in front of 60 plus founders for Startups Decoded Live, presented by J.P. Morgan. On stage: Elizabeth Vincent (J.P. Morgan Asset Management), Emma Usich (Girl Math Capital), and Breen Sullivan (The Fourth Effect). Two exits ta
Ep#85: The Finance Skill Most Founders Never Learn - Brett Turner, Trovata (opens the original)
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Brett Turner has built four companies and sold three of them for a combined $500 million plus. His sharpest insight has nothing to do with pitch decks or growth hacks, it comes down to cash. Most founders treat treasury as a back office problem, something you hand off the moment you can afford a CFO. Brett spent over a decade as a CPA at Deloitte, ran corporate finance inside Amazon, then worked Controller and CFO roles across a string of startups before he ever founded one himself. This episode
Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin. (opens the original)
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Vadim Gordin has looked at more early cap tables than most of us have had coffees. He built a data set most founders never see: hundreds of first-person fundraising accounts, cross-referenced against years running accelerators at NYU. His numbers say the friends and family round is not a formality. It is where the mistakes that surface at Series A actually start. We walk through what a healthy angel funnel looks like stage by stage, why the shape of your earliest round predicts problems two year
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