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Exploring the mechanics of early-stage go-to-market, from customer discovery and validation to repeatable growth systems.

Newsletter · By Shashank Rajurkar · English · Official site

Indexed issues, last 90 days
9
Latest publication
Sep 6, 2026
Audience
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Earliest in this view
Jul 5, 2026

Latest issues

  1. Issue · Sep 6, 2026

    Startup Validation Is a Bet (opens the original)

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    <img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!kfWd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa0d06c92-c9f5-403b-a70c-9f3fc9613e37_1280x720.jpe

  2. Issue · Aug 30, 2026

    Startup Validation: 1:1 or Leverage? (opens the original)

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    <img alt="" class="sizing-normal" height="968" src="https://substackcdn.com/image/fetch/$s_!a1mo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa32efe68-7b23-40f0-ac4b-483be7989319_3008x2000.j

  3. Issue · Aug 17, 2026

    Why I Tweaked the Lean Canvas to Create the Paid Pilot Canvas (opens the original)

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    <img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!qGWO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f6e40c8-ee55-4b0d-b2d6-8ff33d566da1_1280x720.png"

  4. Issue · Aug 9, 2026

    Why Most Biotech GTM Strategies Fail: A Framework for 8 Biotech Business Models (opens the original)

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    <img alt="" class="sizing-normal" height="719" src="https://substackcdn.com/image/fetch/$s_!utW-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ad62f88-40e3-4492-86d6-2a6dcc54f144_1280x719.jpe

  5. Issue · Aug 2, 2026

    Why Features Stop Selling for hardware startups as Deal Size Grows (opens the original)

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    <img alt="" class="sizing-normal" height="719" src="https://substackcdn.com/image/fetch/$s_!MGUk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb00b5805-d121-4a87-b4dc-5c496a1b4027_1280x719.jpe

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