HeyJaredStartup Mindsets
Welcome to Startup Mindsets! Dan Gonzales is your host! Each week, we'll dive into how founders across technology and innovation leaders think about running their business and why entrepreneurship is important in today's world.
- Indexed episodes, last 90 days
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- Jul 20, 2026
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- Jul 20, 2026
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Why Did You Buy That Drink: Mehdi Bouhassoune (opens the original)
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Why do we buy the things we buy? Is it logic, habit, emotion, or something much deeper? In this episode of Startup Mindsets , I sit down with Mehdi Bouhassoune , author of Why Did You Buy That Drink? , to explore the fascinating psychology behind consumer behavior and purchasing decisions. Drawing from behavioral science, marketing, and real-world examples, Mehdi breaks down the hidden forces that influence what ends up in our shopping carts—and why understanding them matters for entrepreneurs,
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