HeyJaredStart-up marketing stories: The Marketing Hustle
Introducing The Maternity HustleThis is the podcast you didn’t know you needed. Honest conversations about marketing, working life and motherhood - and the juggle of trying to do all three well.Every fortnight, I sit down with founders and brand leaders to uncover the real…
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 5, 2026
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- Earliest in this view
- Jul 8, 2026
Latest episodes
PerfectTed's LinkedIn Culture, Currys' Employee Content and Grace Beverley's Personal Brand Empire | Brand of the Match (opens the original)
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"A personal brand is not you posting cocktails on holiday." That's the opening jab in round five of Brand of the Match. This week's fight: who's the true champion of personal brand.Personal brand is the intentional building of an individual's profile to drive a business, career or commercial outcome, not just having a reputation or a following. In the fifth episode of Brand of the Match, Lottie and Joel put personal brand under the microscope, from Emma Grede's step into the limelight to promote
Which Brands Are Doing Viral Right? Jet2 Holiday, KFC's Pickle Jacket and Liquid Death's $450 Ozzy Osbourne Cans | Brand of the Match (opens the original)
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Virality is reach beyond the people who already follow you, whether that's a video hitting a million views or an idea landing at the school gates. In the fourth episode of Brand of the Match, Lottie and Joel put virality under the microscope, Nothing's tech-brand-as-fashion-house TikTok strategy, to the real-or-engineered debate behind the KFC pickle jacket and the McDonald's CEO's burger bite. Along the way they cover Jet2's missed chance to turn Jess Glynn's holiday moment into a brand world,
The Best Social Campaigns Right Now: Apple, Sult, Gap, Bold Bean and more! (opens the original)
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Brand of the Match is back for round three, and this one's a scrap. Lottie Unwin and Joel Bjarni Marlinarson take on social campaigns: the channel everyone thinks they understand and almost nobody gets right. A social campaign isn't a TV ad reposted on Instagram. It's built for social, from the ground up, with social as the destination. This week Lottie and Joel go head to head on Apple's unhinged new TikTok tone for the MacBook Neo launch, Hair Syrup's Dragon's Den underdog story turned comment
Rhode's Pimple Patches, Pip & Nut's Squirrel and Canva's Giant Billboard...Who is Champion of Out of Home? (opens the original)
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The Marketing Hustle, Brand of the Match. Champion of OOH. Brand marketers have always argued about the best campaigns down the pub. Now Lottie Unwin and co-host Joel Bjarni Marlinarson are doing it properly, with red cards, yellow cards and a full-time whistle. Out of home covers billboards, installations and anything you see out and about. But in the age of social, OOH is now curated to travel well beyond its physical location. In the second episode of Brand of the Match, Lottie and Joel put o
KitKat's Stolen Lorry, Pret & Poppi, On & Zendaya...who is the Champion of Partnerships?! (opens the original)
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Welcome to Brand of the Match, a new series from The Marketing Hustle. Lottie Unwin is joined by co-host Joel Bjarni Marlinarson (founder of Coldest Creative) to debate which brands are playing the partnership game best, red cards, yellow cards and all. This week's category: Partnerships. Lottie and Joel go head to head on Diet Coke x The Devil Wears Prada, Kit Kat's "stolen lorry" stunt, the London Marathon activations from Adidas, Nike and Hoka, Poppi's launch into Pret, Lucky Saint x Lime Bik
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