HeyJaredSpotlight
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Making Sh*t at the Speed of Light: AI, Creative, and the Velocity Trap (opens the original)
Read excerpt
AI can generate 50 ad variations in an hour. But is it producing better work, or just more of it?On this episode of CMA Spotlight, Derek Hovinga and Marc Binkley sit down with Pradeep Balasubramanian, who works in Gen AI and performance automation at ATB Financial. Pradeep works where creative judgment, AI-enabled workflows, and full-funnel measurement meet, and he makes the case for slowing down so AI builds quality instead of volume.We get into why "accuracy before speed" should be every team'
The Video ROI Nobody's Tracking (opens the original)
Read excerpt
Is video actually worth the investment... or is it just another line item that's hard to justify? In this episode of Spotlight, we sit down with Adam Mercier from Studio Spero to break down what real, measurable ROI on video looks like.We dig into:- How brands should actually be measuring video performance- Common mistakes companies make when budgeting for video- What separates video that converts from video that just looks nice- Practical advice for marketers trying to make the case for video i
Plugging Fractional Marketing into Your Business (opens the original)
Read excerpt
Here's a podcast description for the episode: Fractional vs. Full-Time: Rethinking How You Hire Marketing Talent, with Rosalind Toews Hiring for marketing is rarely as simple as "post the job and wait." Do you bring on a full-time employee? Sign an agency retainer? Hire a freelancer? Or go fractional? In this episode, Derek Hovinga and Marc Binkley speak with Rosalind Toews from Outspoke about how to actually make that call and why the fractional model is reshaping how growing businesses think a
Proving Marketing's Financial DNA (opens the original)
Read excerpt
B2B marketers love to talk about impressions and clicks. Partners love to talk about revenue. This episode is about closing that gap. Morgan Melnyk from MNP joins CMA Spotlight to unpack how a firm known for relationships, not funnels, builds a research-backed marketing strategy that doesn't just look good on a dashboard. We cover the MarTech spend nobody questions until it's too late, why "vanity metrics" and "leading indicators" get confused constantly, and how the Consumer Debt Index turned p
The CMA Goes to The Cannes Lions International Festival of Creativity (opens the original)
Read excerpt
Marc just got back from Cannes Lions (by way of the Stampede, because apparently that's a normal transition) and he's bringing back more than just a hangover. On this episode of the CMA Spotlight podcast, Derek sits down with Marc to unpack what actually happens at advertising's biggest stage — beyond the beach clubs and the free Rosé. In this episode: Why "going to see the work" in the Palais basement is the real Cannes experience — and what those case study boards reveal that award reels never
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.