HeyJaredSportsPro Podcast
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 10, 2026
- Audience
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- Earliest in this view
- Jul 16, 2026
Latest episodes
Why Better Experiences Create Better Data | The New Economics of Fandom Ep.2 (opens the original)
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Sports organisations have spent years talking about data as the key to growth. But what if most are approaching it the wrong way? In the latest episode of our New Economics of Fandom miniseries, Chris Stone and Nick Meacham are joined by UEFA Chief of Marketing and Digital, CMDO, Roman Putsch to explore how one of the world's leading sports properties approaches fan engagement, first-party data and commercial growth. Putsch explains why UEFA views data as "crude oil, not gold", how the organisat
From Takeaway to Top Table: How Just Eat became Uefa’s most visible partner and why it’s walking away (opens the original)
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In the space of a few short years, Just Eat went from a sports sponsorship newcomer into a major partner for Uefa’s club and international competitions. The relationship spanned everything from the Champions League to the Women’s Euros, helping the newly-merged Just Eat spread its message across an entire continent and elevate it in a food delivery market increasingly dominated by global players. But how did the partnership come about, what did it achieve and how are these big ticket sponsorship
Inside Wrexham’s Rise: Growth, Investment and Global Ambition (opens the original)
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Three promotions. A fanbase that's grown from 116,000 to 27.6 million in five years. Wrexham AFC director Sean Harvey sits down with SportsPro's CEO Nick Meacham to unpack what's actually driving the club now that the Hollywood novelty has worn off. Harvey walks through how Wrexham has built out a full executive structure to support its growth, including a CEO handling day-to-day operations and the deliberate tension between staying "different" and moving into football's mainstream. He breaks do
How do you build an investible disruptor sports property? (opens the original)
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In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London, SportsPro editor Steve McCaskill is joined by Bex Smith, founder and CEO of Crux Football, and Michael Broughton, co-founder and partner at Sports Investment Partners, to look at the rise of disruptor properties. They discuss disruptors as an investment asset and what separates a genuine opportunity from a money pit. What are the potential gaps in the market, business models and possible pit
The New Economics of Fandom with Genius Sports CEO Mark Locke (opens the original)
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For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change? In this episode, SportsPro CEO Nick Meacham sits down with Mark Locke, CEO of Genius Sports, to explore how leagues, teams and technology companies are adapting to a new era of fan monetisation. Locke discusses Genius Sports' evolution from its betting roots into a global technology business, the company's acquisition of Legend,
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