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Wayne Goldsmith delivers exceptional coaching, mentoring, and development services for the sports industry globally. Subscribe to be a part of the community and never miss out on expert insights, proven strategies, and the latest trends.
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- Sep 1, 2026
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- Jul 17, 2026
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Hard Coach Or Soft Coach Is A False Choice. (opens the original)
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By Wayne GoldsmithThree important messages:The hard-versus-welfare debate is built on a false choice and it’s costing good coaches their confidence.Both approaches get the athlete to try again. Only one makes them want to.You can be relentless about standards while staying relaxed, smiling and at ease. That’s not softness. That’s a coaching skill.I was talking to a coaching colleague the other day about what I think is the biggest challenge coaches everywhere are wrestling with right now.I think
THE THINGS THAT UNITE US! (opens the original)
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By Wayne GoldsmithThree important messages:Facilities, money and equipment get named as sports’ biggest obstacles. Your real constraint is invisible.The biggest problems I see in sport are personality conflicts and petty political squabbles.The things that unite us are greater than the things that divide us. It’s one line, and it works in every country I’ve used it.Ask anyone in sport what their sport needs to be bigger, better, more successful and you’ll get the same
Ten Second Coaching. (opens the original)
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By Wayne GoldsmithThree important messages:Nobody consumes anything in long form any more, including your players.Connect, Engage, Inspire - ten seconds each and all three fit in half a minute.Twenty athletes. Twenty minutes across a week. That’s the whole job.In the distant past, coaches would get a group of young athletes together and run a “motivation” session for forty-five minutes to an hour.Stories about the greats of the sport. An old player invited in to talk about the good old days. </
Culture Is What You Do. (opens the original)
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By Wayne GoldsmithThree important messages:Value words are free. Any organisation can produce ten of them before morning tea.A value only becomes real when it’s backed by observable, measurable, learnable behaviours.Responsibility is about me. Accountability is about you. You need both or neither works.Part of how I make a living is being invited in by professional football teams, sporting clubs and Olympic organisations to help them build a culture.It usually starts the
AI: It's Your New Assistant Coach! (opens the original)
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By Wayne GoldsmithThree important messages:AI is a tool. We have done tools before and we survived every one of them.The brief you give AI determines the quality of the information you get back.It will never replace coaches - but it can hand coaches their time back and that’s the real prize.It’s the question I get more than any other now. Every week, in every country, in every sport.New Zealand. Canada. Ireland. The UK.Doesn’t matter where I’m standing. A coach puts their hand up
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