HeyJaredSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
The Heart of Fan Experience in Sport - Karen Clydesdale, HeartCX (ex-Tennis Australia) (opens the original)
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Karen Clydesdale shares insights on embedding customer experience at Tennis Australia, designing the Australian Open fan experience, and building fan loyalty that sticks. Show notes at sportsgeekhq.com/460
Your Archive Is a Goldmine, Not a Storage Cost - Sean King, Veritone (opens the original)
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Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459
Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis (opens the original)
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Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC (opens the original)
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Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome (opens the original)
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George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
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