Sport Intelligence: The Canadian Perspective

1. Episode · Jul 8, 2026

   Snackable Sports, Athlete Influencers, and the Fight for Attention: What’s Next for Canadian Sport (opens the original)

   Episode notes · Positive tone

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   In the final episode of Sport Intelligence: The State of Sport in Canada, Dr. Ann Pegoraro joins us to explore how shrinking attention spans are reshaping sport. The conversation includes the rise of "snackable" formats like 3v3 basketball and Rugby Sevens, to athletes building personal brands that rival their teams. Paralympian Liam Hickey and Swimming Canada CEO Suzanne Collins join the conversation to share how social media and sponsorships (like Summer McIntosh's Red Bull deal) are changing

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