HeyJaredSpikes Excitement Talks
“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding.
- Indexed episodes, last 90 days
- 26
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Spikes Excitement Talk #232 with Gael De Talhouet (opens the original)
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In a world where AI can analyze data, generate ideas, and automate decisions, what does it mean to be a truly creative marketer? In this episode, Gordon talks to Gael de Talhouët, former VP Brand Building, Marketing, Technology, Data & AI, FMCG B2B Retail at Essity , about creativity, leadership, entrepreneurship and the changing role of marketing in the age of AI. Gael argues that marketers need to move beyond dashboards and business cases to rediscover intuition, empathy and inspiration — whil
Spikes Excitement Talk #231 with Christian Bauer (opens the original)
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What really makes people choose one brand over another? In this episode, Gordon sits down with Christian Bauer, Marketing Director at Subway , who shares his perspective on consumer behaviour, brand building, leadership and creative marketing. From turning commodities into beloved brands to creating campaigns that push boundaries, Christian talks about the importance of finding the right tension, trusting your audience and knowing when to let go. He also shares why, despite AI and constant techn
Spikes Excitement Talk #230 with Graham Addison (opens the original)
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What happens when AI, pharma, marketing and human curiosity collide? In this episode, Gordon sits down with Graham Addison , Senior Director, Global Launch & Marketing Excellence at AstraZeneca , for a wide-ranging conversation about AI, innovation, career pivots, leadership, and what it means to stay excited about your work. Graham shares how an unexpected start in pharmaceutical sales eventually led him into marketing and global strategic roles, why the people around us can have an outsized in
Spikes Excitement Talk #229 with Colin McQuay (opens the original)
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What does it take to succeed when the rules of the game are changing? In this episode, Gordon hosts Colin McQuay, Senior Director and Head of Strategic Revenue Management at Nestlé , who shares his perspective on the future of work, data science, AI, leadership and the evolving CPG landscape. From combining analytics with human understanding to building careers across different disciplines, Colin explores why the playbook that got companies to 2025 won’t necessarily get them to 2050. He also dis
Spikes Excitement Talk #228 with Linde Scheers (opens the original)
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What happens when you stop following a perfectly planned career path and start saying yes to new opportunities? In this episode, Gordon sits down with Linde Scheers, Head of Marketing & Communications at ING Germany , to talk about an unconventional career journey spanning Google, N26, eBay and now ING. Linde describes herself as an “accidental marketer” — but her story is anything but accidental. From learning the fundamentals of sales at Google and spending a decade in an environment built aro
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