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Welcome to Special Sauce. Join host Jordan Bitterman as he delves into the minds of his friends – the most compelling people in media and marketing. We think of them as industry leaders, but there’s value in getting to know them as people, too.
- Indexed episodes, last 90 days
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- Sep 14, 2026
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John Hayes, Former Amex CMO + Advertising Hall of Famer (opens the original)
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John Hayes is the former Chief Marketing Officer of American Express, a longtime leader at advertising agencies, and a recent inductee into the Advertising Hall of Fame. John joins the podcast to talk about the lessons he learned from Amex CEO Ken Chenault, how Walt Disney's dissatisfaction that his animated films were trapped on screen shaped his own belief in experiential marketing, the near-disaster behind an important card launch early in his CMO tenure, and why he believes only two things a
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