HeyJaredSpawn Point Marketing
Easy, practical, and actionable marketing tips, insights, and case studies for indie game developers.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest issues
Bungie Just Admitted that Players ARE King, After All (opens the original)
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<img alt="" class="sizing-large" height="672.8323699421966" src="https://substackcdn.com/image/fetch/$s_!X2FH!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e6e951c-94fa-4c3e-b61a-5a4a78fc9ad2_
The 7 “M"s of Marketing (opens the original)
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<img alt="" class="sizing-large" height="675" src="https://substackcdn.com/image/fetch/$s_!xh4w!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ee9b742-5a40-4467-9f91-0ec2c21353cc_1672x941.png"
It’s Dangerous to Go Alone (opens the original)
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<img alt="" class="sizing-large" height="675" src="https://substackcdn.com/image/fetch/$s_!ciYd!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e0075f0-32b2-4d05-aaed-0f76c00348ba_1280x720.webp
Affinity Over Audience (opens the original)
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TL;DR: In Ready Check #7, I made the case that creators are far more effective than storefront features for discovery. Today, we’ll go a level deeper and answer the question that naturally follows: which creators? Your first instinct, if you’re like most indie studio heads, is probably to sort your outreach list by subscriber co
The Marketing Beat Map: What “Starting Early” Looks Like (opens the original)
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<img alt="" class="sizing-large" height="800.2747252747253" src="https://substackcdn.com/image/fetch/$s_!CETc!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc50ba781-bd44-4f4e-be30-7523
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