HeyJaredSouth African Digital Marketing Podcast
Welcome to the SA Digital Marketing Podcast.My name is Terence Mentor, and I’m a digital marketer who has realised that since the industry is constantly changing, we need to be constantly learning.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 8, 2026
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- Earliest in this view
- Aug 4, 2026
Latest episodes
The Brave New Model for Sustainable Creative Culture (opens the original)
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In this episode, I sat down with Musa Kalenga, group CEO of the Brave Group. Our conversation focused on how agencies and marketing teams should actually treat the people who do the work: the dangers of grind culture, avoiding burnout, and getting real buy-in from your team. This one is a great look at what marketing leaders should be aiming for when thinking about how to run their modern marketing agencies. Connect with Musa on Linkedin Join me and other top South African Marketers in the SA Ma
Just when you cracked SEO: Luke Marthinusen on AEO and AI search (opens the original)
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This conversation really focused on an issue that is many marketers are concerned about: AEO. That’s right, you’ve finally got a handle on SEO, and now you have to figure out AEO. Don’t worry though because in this episode we talk about what AEO is and how to ensure your brand is actually being seen in AI search results. Connect with Luke on Linkedin Join me in the SA Marketers' Circle Hosted on Acast. See acast.com/privacy for more information.
The Digital Ad Fraud Crisis: Fighting Fake Online Traffic (opens the original)
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Ad fraud is the marketing problem nobody wants to talk about. I sat down with Marc Dhalluin from TruthsetsOnline.com for the first episode of Season 5, and I came away quietly panicking about every campaign I've ever run. Here's the line that got me: more online ads are bought and paid for every single day than there are humans on earth who could ever look at them. Sit with that for a second. We spoke about bots inflating your bounce rate, why the platforms aren't exactly rushing to tell you whe
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