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Charting the 'Great Reset' that is coming in the adtech-martech solution space driven by data warehousing, first-party data and AI
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- Jul 22, 2026
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West Coast vs East Coast - the CDP rap beef (opens the original)
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Disclaimer: Databricks is an investor in, and a strategic partner of, Snowplow.After my last piece on the Databricks launch of CustomerLake, I thought I had got the CDP question out of my system - at least for a while! But reading the great thoughtpieces from friends in the industry (including Luke, Jon, <a href="https://medium.com/@iamdavidchan/databricks-customerlake-g
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