HeyJaredSome Goodness
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
Episode 59: The Forensics of a Stall (opens the original)
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Host Richard Ellis interviews Darin Archer about why companies that reach $10–$30M can stall and how leaders should diagnose it. Darin stresses that while data and KPIs matter, they can mislead without context, so he triangulates insights from customers, partners, and especially junior reps who offer candid, unfiltered feedback. He looks for pipeline stage velocity anomalies and early- vs late-stage closed-loss patterns to pinpoint go-to-market, pricing, enablement, or product-market-fit issues,
Episode 58: Keep Your Knees Bent - What Getting Found Looks Like When AI Answers First (opens the original)
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Host Richard Ellis discusses claims from CEOs that “old SEO is dead” and interviews Michael Epps Utley, founder/CEO of GoEpps, who argues “SEO is dead, long live SEO,” with AEO (answer engine optimization) and GEO (generative engine optimization) becoming additions under the SEO umbrella. Utley distinguishes SEO as ranking in search, AEO as ranking in answers, and GEO as ranking in generated answers and sources, noting AI is additive to search and is changing website content toward novel questio
Episode 57: It's Simple, It's Just Not Easy - Integrating Two Revenue Teams (opens the original)
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In this episode of Some Goodness, host Richard Ellis welcomes Michael Stahl, CEO of Wombat Data, to discuss why acquisitions often destroy value due to poor execution in the six to 18 months after close. Stahl explains why integration should be treated as an ongoing function that connects the operating model with M&A strategy, especially to build scalable revenue operations and link organic and inorganic growth. He describes integration as a phased, long-tail process with feedback loops to test
Episode 56: The Relationship Layer - Spotting the Next Opportunity Before You Get Commoditized (opens the original)
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Host Richard Ellis interviews Cody Lee, founder of Food Truck Club, a two-sided marketplace that makes booking food trucks for events fast and reliable across markets including Texas, Chicago, and Philadelphia; Cody explains how he “operationalized” an informal trusted intermediary in the food-truck ecosystem, why marketplaces require years to build trust on both sides, and how founder-level accountability restores loyalty. He shares an unconventional Amazon prospecting story, discusses market s
Episode 55: Why Leaders Still Can't Get the Answers They Need (opens the original)
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Host Richard Ellis interviews Michael Stahl, CEO and founder of Wombat Data, about why executives still struggle to get real answers from data despite modern dashboards, data lakes, and BI tools. Stahl describes persistent issues across industries: siloed enterprise systems, closed or monetized APIs, difficult and costly integration, and the need to incorporate external datasets (e.g., CMS, demographic, geospatial) that are hard to organize and keep current. He explains the “streetlight effect,”
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