HeyJaredSolving for B°
The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth.
- Indexed episodes, last 90 days
- 1
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- Sep 17, 2026
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- Sep 17, 2026
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From Insight to Impact: How B2B Brands Prove Their Value (opens the original)
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Most B2B companies think they know why customers choose them. They are usually wrong. Bo, Charity, and Donovan from Brand Extract dig into why skipping the insight step costs companies more than they realize, and what it actually looks like to build a brand strategy around commercial outcomes rather than creative deliverables. The conversation moves from qualitative research and the gap between what executives believe and what customers experience, to the systems thinking required to turn brand
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