HeyJaredSolo Prime Copywriting
Clear, confident messaging for solopreneurs over 50 who want their words to work harder.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 29, 2026
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- Earliest in this view
- Jul 14, 2026
Latest issues
Your Message Should Keep Working When You're Not There to Explain It (opens the original)
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If you’ve been running your business for a while, a lot of things become second nature.You know how your background connects to the work you do now. When someone seems confused about an offer, you can usually find another way to explain it. And after enough conversations, you start to recognize which examples help people understand faster.That familiarity comes from living with the business every day.But how much of that understanding exists anywhere outside your head?Where has the business capt
Interest Needs Somewhere to Go (opens the original)
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<img alt="An experienced solopreneur welcomes a woman into his office and gestures toward a chair beside his desk, giving her a clear place to continue the conversation." class="sizing-large" height="675" src="https://substackcdn.com/image/fetch/$s_!kVPn!,w_2400,c_l
Give Readers Something Recognizable to Come Back To (opens the original)
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When you feel like you’ve said it allAfter you’ve been writing about the same business for a while, something strange can happen.You finally know what you want people to understand about your work.You’ve written about the problems you solve. Along the way, you’ve explained why your experience matters and returned to the same ideas from several angles.Then one day you sit down to write and think:What else is there to say?That feeling can make consistency har
When the Pieces of Your Message Stop Connecting (opens the original)
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Everything looks fine until you put it togetherWhat happens when someone moves through your business for the first time?Your homepage may explain the problem you help with clearly enough. The About page gives them your background. A recent newsletter brings in another idea.None of those pieces has to be confusing on its own.The trouble shows up when the reader tries to connect them.By the time they reach your offer, they may be carrying several pieces of information without a clear sense of how
How Much of Your Business Do You Have to Explain Yourself? (opens the original)
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The 5-minute explanationDoes this sound familiar?You are having a conversation with someone, and they ask what you do. You give them the short answer.They look interested, but you can tell they don’t quite understand. So you add a little more. You mention who you work with. You explain the problem you solve and give them an example.Then you see it. They get it.That moment feels satisfying. It also points to a problem worth noticing.It took you 5 minutes to explain what your online me
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