HeyJaredsoftedge
softedge is a cultural platform exploring identity evolution through creativity, aesthetics, and storytelling. The brand exists to help women recognise and design that version consciously. softedge is not self-help. It is cultural reflection and identity
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 15, 2026
Latest issues
Slowing down as an Aries - and other myths I need to become facts (opens the original)
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There’s something about personality tests, astrology charts and the likes that almost, dare I say it (after years of using it as a tool within my marketing), boxes you in.“Hi, I’m Maria. I’m a 6/2 sacral Generator with an incarnation cross to shock people into waking up from autopilot and make relevant change in their life. I’m also an Aries sun, Pisces moon and Scorpio rising with Virgo in my 10th house, so I have zero chill when it comes to things like my desires or how slowly someone walks in
“Life’s not that serious” - this is harder than I thought. (opens the original)
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About a week ago I decided that life wasn’t that serious - that day marked the first one that I would start acting like it. I was hopeful that I’d see more sunshine and rainbows instead of potential cyclones. But since then I’ve become very aware of every bad mood I find myself in over pretty much anything and everything. The irony that the second I decided to be more carefree, I find myself tallying up more bad moods than ever before - and I’m not even in my luteal phase. So what gives?<a class
We work in PR, not ER. (opens the original)
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There’s something I say when I’m in the office that I never used to, and that’s “I’m not emotionally involved in this enough to let it get to me”. I’ve worked in the PR & marketing world for over 10 years now, but it’s only within the past 2 years that I could say those words - and actually believe them to be true. I’ve worked with people over the years who take mental breakdowns weekly. I’m not talking a moan here or there, I mean a full mental break, where they drink 10 beers and cry themselve
I've built three brands and burned every one down. Would knowing the rules have changed anything? (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!57u6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1bcbbb39-e2a8-47a8-b53a-9f1fa1c52832_2240x1260.pn
Life isn't that serious, so today is day one of living like it. (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!X5SE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35c72675-942b-4661-bf5a-9fad8463da2a_2240x1260.pn
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