HeyJaredSofi
A founder’s journal from the in-between. Building my next business with daily rituals at the center. Sharing voices, brands, and experiences along the way.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 11, 2026
Latest issues
Hats Off: to Philos (opens the original)
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For over a decade I ran Olives & Grace (OG), an award-winning retail and concept shop in Boston that became more a pillar in the community than anything else. I designed it to feel like a gallery of entrepreneur dreams, lived and celebrated by locals. In 2012 I coined the OG tagline, “a curtsy to the makers,” as tribute to maker’s excellence. To a life well spent bringing passion and excellence into the world.Hats Off is that same ethos, expanded. Beyond product, beyond makers, into spaces, hosp
Episode 4 My Love Language Is on Mute (opens the original)
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Episode 3 “Hi, I am Trying” (Geia sas! Prospathó.) (opens the original)
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“Geia sas! Prospathó”.Hi, I am trying.It’s the sentence I’m using out in the world while I fumble the basics. When I was a teenager and struggling in school, my mom used to tell me that it didn’t matter what grades I got, but I had to sit in the front row. And I had to stay after whenever my teachers had office hours. I’ve been using that strategy my whole life. I am still using it, now at the grocery store, abroad.I go to the market a few times a week, and most trips are more about what I learn
Episode 2 The Meat Stick Meltdown (opens the original)
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As we settle into our first few weeks living abroad, I’m trying to keep my little crew grounded, which generally means keeping the right food within reach. This week I experienced what happens when unfamiliar becomes the norm, and too many feelings are bottled up.After another evening of my boys being not so into my new-found Mediterranean cooking, I decided to not make a thing of it, and let them go play instead. Within 20 minutes my 4 year old started listing food he actually wanted.<p class="
Episode 1: A Soft Landing in the Athenian Riviera (opens the original)
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The only way I know how to catch us all up to speed here is to whip through our first two weeks living abroad as a family of four. This is the first of what will be a regular thing here, a real time account of what it’s like for us to uproot our family and rebuild a life in Greece for a year. This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.<input class="email-inp
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