HeyJaredSocialMinds - A Social Media Marketing Podcast
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
How Mob is building a food brand that survives the algorithm | Ayala Daly, Social Strategy Director, MOB (opens the original)
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Food has always been one of the internet's most competitive categories, but with the rules and what works constantly shifting, getting people to stop scrolling long enough to subscribe is becoming harder than ever. For Mob, that means constantly testing, analysing and evolving its approach to social. In this episode, we're joined by Mob's Social Strategy Director Ayala Daly to deep dive what it takes to create food content that cuts through. Expect to learn why views don't necessarily translate
Essity on breaking the mould and cultural credibility in the creator age | Luciana de Azevedo Lara | Essity (opens the original)
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When Essity started pushing the conversation around femcare and body confidence, taboo-breaking was a genuine differentiator. Now every brand's got a bold campaign and a creator to match. Luciana de Azevedo Lara, Senior Global Communications Officer at Essity, joins SocialChain CEO, Jacinta Faul to get into what happens next when the mould's already been broken and the bar for cutting through keeps rising. They cover why human instinct and cultural taste are still the things AI can't manufacture
SOCIAL IN SIX [107] (opens the original)
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On this episode of Social in Six, midweight creative Harrison Kennedy joins Mil in the studio to break down all the latest updates from the social sphere. First up, Instagram has removed an AI remix feature just days after launching it, while YouTube's Shopping affiliate programme has officially expanded to eligible creators in the UK. Elsewhere, LinkedIn is testing a new way to report AI slop, TikTok Shop is giving UK sellers enhanced product insights, and we get into what Article 50 of the EU'
NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE (opens the original)
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How do you build a brand that resonates with everyone without losing your edge? In a market crowded with 'stuffy' booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the team behind the brand to explore their crowd-pleasing philosophy - a strategy that bridges the gap between viral digital stunts and meaningful, real-world community building. From iconic IRL stunts to reactive, budget-friendly social wins, discover how NIC
System1 on making creator advertising work for your brand | Beth Marchant | System1 (opens the original)
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Brands are spending more on creators than ever, but attention doesn't always equal brand growth. Beth Marchant, Strategy Director at System1, joins Brave Bison's Chief Marketing Officer Hannah Baker to dig into The Creator Effectiveness Playbook: the new evidence-based research that gets into how to close that gap. Expect a conversation about what the data actually says, and what it means for how marketers should be thinking about creator advertising going forward. Got a question or a suggestion
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