Smokin' Hot Books®
📚 Hi, I'm Renee! I help high-performing entrepreneurs sell the first 10,000 copies of their self-published book.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 9, 2026
- Audience
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- Earliest in this view
- Jul 28, 2026
Latest issues
How to Structure a Book That Sells with Mikaela Mathews (opens the original)
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Hey authors!Today’s Substack Live is with my friend Mikaela Mathews — the book coach entrepreneurs call when they want to attract high-level buyers. 🤑Mikaela has been helping entrepreneurs write bada*s books that get them seen and paid.She uses a core theme you’ve heard here at SHB before: great books aren’t about something. Great books are for someone. 🔥We talk about:Why it’s ok to write a book even if you don’t call yourself a writer — yetThe 1 unsexy difference between a book that sits on boo
How to Tell Your Story So Your Ideal Reader Actually Gives a Shit (opens the original)
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You know your book is a product, first.Marketing isn’t bolted onto the end of your book.That’s a surefire way to lose ALOTTA marketing money, fast.Your market is the first thing you consider.Writing, editing, your title, your cover…Are marketing decisions.You also know there’d be no business without your story. So which comes first?How do you combine your authentic truth with what the market wants?<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!GDJV!,f_
USA Today Bestsellers & Spiritual Awakenings with Tyler Wagner of Authors Unite (opens the original)
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He started drinking at age 10.He never stopped — until it threatened everything he knew.Tyler Wagner and his team at Authors Unite help his clients consistently hit the USA Today Bestseller charts.Most of his authors are self-published.He works 22 hours/week, plays tennis in his off time, and runs an 8-figure book marketing business.And yet, as you know, there’s got to be more to this story than the surface.It was my pleasure to host a book marketer I have looked up to for a long time on the Smo
Proven Social Selling Strategies for Authors with Emma Tessler of Ninety Five Media (opens the original)
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Precision-led social media.That’s what Emma and her team at focus on for their clients.This year, 2 of their clients retired their husbands.Not from chasing virality.Not from focusing on follower count.But from focusing on the things that matter:Conversion metrics.Tune into this episode to get Emma’s nuggets on how professional posters think (and steal their strategy! (I can’t wait to hire her and her team, tbh.)You can connect with Emma and learn more about the Ninety Five Media team here, and
Why Selling Your Books Will Pay You More Than Giving Them Away (opens the original)
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I get it.You’re publishing your book to give away copies.You’ve heard it can help you close business — and it has. For some, giving books away can close millions in deals and pack their pipeline for the next 3-4 years.But here’s why selling your book will actually pay you more, more easily, for longer, than giving it away ever could. 👇🏽A free book is a discounted book. Discounts are not valued by the customer.A sale creates a believer — someone with buy-in to your mission who becomes a repeat bu
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