HeyJaredsmj: school marketing journal
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 23, 2026
Latest episodes
259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet (opens the original)
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School Marketing Journal with Brad Entwistle, Dr David Willows and Suzette Parlevliet In this interview episode, Brad is joined by [YELLOW CAR] co-founders Dr David Willows and Suzette Parlevliet to examine what 30,000 accounts of school life reveal about students, parents and employees. They explore why relationships matter and how a lack of coherence can surface as student pressure, parent confusion and employee workload concerns. The challenge for school Heads is to listen beyond surveys, com
258: Short-termism weakens trust (opens the original)
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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine why quick wins can borrow from future trust. They distinguish acting quickly from short-termism, where immediate pressure replaces a school's long-term strategic direction. The discussion explores why marketing that reassures leaders can unsettle parents, whose school choice can unfold over years rather than campaign cycles. The trio challenge Heads to maintain co
257: Turning strategy into action – Interview with Chris Post (opens the original)
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School Marketing Journal with Brad Entwistle and Chris Post In this interview episode, Brad is joined by Chris Post, Headmaster of the Boys' Latin School of Maryland in Baltimore, the United States of America, to examine how strategy can guide decisions and drive action. Chris explains why broad, agreeable plans fail to move a school forward and why sharper choices require rigorous debate and alignment between the Board and leadership team. He shares how a strategy-on-a-page keeps priorities vis
256: Trust through repeated proof (opens the original)
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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine two connected principles: consistency builds trust and reputation lags behaviour. They explain how families build confidence from patterns across touchpoints, while contradictions act as a confidence tax. The discussion explores why reputation changes only after behaviour has been experienced long enough to be believed, and why pressure reveals whether a school's
255: Deep Dive – Interview with Ros Curtis AM (opens the original)
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School Marketing Journal with Brad Entwistle and Ros Curtis AM In this deep dive episode, Brad is joined by Ros Curtis AM, Principal of St Margaret's Anglican Girls' School, to reflect on 16 years of leadership as the School grew from around 800 to more than 1,400 students. Ros explains how clear values, a relentless focus on students and consistent storytelling helped strengthen academic reputation while protecting the School's sense of community. She discusses why marketing must reflect realit
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