HeyJaredSmall Brand Mentality
Small Brand Mentality is a platform exploring the intersection of running and business. It's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat.
- Indexed issues, last 90 days
- 2
- Latest publication
- Aug 31, 2026
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- Jul 31, 2026
Latest issues
✍️#30: THE HALO EFFECT OF DIY MOTHTECH (opens the original)
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WHAT IS MOTHTECH?<img alt="Satisfy MothTech™ Tee - Faded Black – Kith" class="sizing-normal" height="416" src="https://substackcdn.com/image/fetch/$s_!Uyc1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack
✍️#29: RED BULL'S GAMIFICATION STRATEGY (opens the original)
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BACKGROUND“Red Bull Gives You Wings” — the phrase we associate with the cartoon ads on screen, but also the calling card of the energy drink giant. Building upon it’s legacy of energy and elevation, Red Bull began its formal relationship with sport in the late 80s as a validator of the brand ethos. We’ve seen everything from formal sponsorship of F1 tea… Read more
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