HeyJaredSleep or Die Diaries
An unfiltered, behind-the-scenes look at building Sleep or Die: a rebellious, category-defining sleep brand on a mission to wake the world up to the power of rest
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 12, 2026
Latest issues
We Have a New Stripper in the Club. (opens the original)
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Hiiiii zombies. WE’RE BACK, baby. I’ve missed you. Here’s what I have been up to. I extended my New York work trip last week and flew my mum down from Toronto to meet me. If you have been reading for a while you know how much that relationship means to me, and how little real time we get now that I live on the other side of the continent. So I made a whole weekend of it. We went for high tea, we biked around Central Park, and we enjoyed a jam packed but somehow still felt restorative.The best pa
Cassandra Grey Falls Asleep in 9 Minutes (opens the original)
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Welcome to Episode 1 of the 8-8.If you’re in the know, then you know . She’s the founder of VIOLET GREY and now she’s building Madame Grey, the femme fatale fragrance house. She built Violet Grey, sold it to Farfetch for $55 million, then bought it back when they stopped running it right.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!fJ7a!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4
I’m Starting an Interview Series. Coming this Sunday. (opens the original)
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Hi Zombies, I’ve missed you.I have been cooking up something new. Sleep or Die Diaries is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.<div class="fake-b
A Major Travel Brand Slid Into Our Inbox. Here Is How We Are Thinking About It. (opens the original)
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I am back in LA after we spent one more week in Toronto and it feels soooo good to be home. I used to love being back to back on the road but getting to LA and into my gym routine, my favourite running routes (my race is 1 month away! Sea Wheeze here I come), and back sleeping in my own bed is everything. Also, what brings me back to myself is writing this substack. Life can always be busy. You can always have excuses. What matters the most? Showing up consistently. That beats buzz every day of
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