Simplifying Small Business: The Growth Table
I'm Karin Velez, a multi-passionate entrepreneur with 25+ years' experience in small business. My mission is to help you manage the day-to-day tasks of running your operation, whether you’re a solopreneur doing it all on your own or have just a few employees or contractors.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
First Impressions are Everything - Ep. 35 (opens the original)
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The first thirty seconds a new customer spends with your business carries more weight than the months of marketing that got them to call, click or walk in. The time and money you spent on your website, your social posts, your reviews, your referrals, all of it builds up to this very first moment, and this one moment decides whether any of it pays off. In this episode: Understand why the first 30 seconds of a new customer's first contact decides whether they keep going Recognize the three rapid j
Low-Cost Marketing for Tiny Businesses: Skip the Content Grind - Ep. 34 (opens the original)
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You don’t need a nonstop content machine to market your small business. In this episode, learn why naming your marketing goal and choosing your platform on purpose comes before any tactic, then walk through four low cost and free strategies, from QR codes on printed materials to answering questions in the communities your customers already visit. You don’t need to operate your own version of a content studio for your business. You need a clear goal, one or two platforms you can show up on consis
Stop Guessing What Your Customers Want - Ep. 33 (opens the original)
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Do you know what your customers want, or do you just think you do? In this episode, Karin Velez breaks down a simple, low-cost process for getting direct customer feedback, and why it might be the fastest way to grow a tiny business. You'll learn why your loudest customers and your best customers are rarely the same people, a ten-minute method for finding your true best customers in your own sales data, and the three questions that turn a ten-minute phone call into real marketing, product, and p
Freelancer or Business Owner: Which One Are You? - Ep. 32 (opens the original)
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If you have a client list, a rate sheet, and you still feel like everything depends on you showing up every single day, this episode explains why. Karin Velez draws the real line between freelancing and running a one-person business, walks you through a three-question self-audit to find out which one you're actually operating right now, and hands you the three systems worth building first to make a change. Pull up a seat at the table and let's get into it. Resource: Get on the email list : Growt
The Power of Predictable Work Hours in Your Business - Ep. 31 (opens the original)
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Working from home is a genuine advantage for your output and your budget, and this episode makes the research case for both. But that same freedom is exactly what makes consistent hours so easy to skip, and skipping them steadily feeds the burnout and decision fatigue we covered in the last two episodes of this series. Karin Velez walks through why consistent hours protect your productivity, your work-life balance, and your client relationships, even when your hours look nothing like a tradition
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