SIGNALS
A publication by João Rodolfo, created to dissect the moves shaping culture and consumption.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Aug 4, 2026
Latest issues
Media I’ve Consumed This Month #05 (opens the original)
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Once again, this edition will be a little different. I was on vacation for a couple of weeks in September, so I promised myself I’d take some time off from the internet, which is why I have almost zero media to share with you all.So, I’ve decided to focus more on the things I did during that period of rest and relaxation 🚬. Dance ClassI’ve always loved dancing!!! I think I got this side of me from my mother. Now, six years sober and completely substance-free, I’ve started going out more just to
The New Interface of Consumption (opens the original)
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Throughout the history of the internet, search engines like Google have long served as key reference points in the digital shopping journey. Then, social media emerged as an essential force for generating desire, driving traffic, and enabling discovery. Now, AI tools are adding a new layer to this journey.ChatGPT is becoming both a product discovery platform and a shopping interface, beginning to consolidate multiple stages of the consumer journey into a single conversational channel. What does
SIGNALS Worth Paying Attention To: Zoë Nobileau (opens the original)
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: I make video essays on Instagram about taking seriously things like pink and cuteness, among other aesthetics that are often dismissed as frivolous or girly. This was mostly born out of my own love for these things and feeling like my academic background shouldn’t need to conflict with it!<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!ffMO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F
Media I’ve Consumed This Month #04 (opens the original)
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It’s been a while since my last edition of Things I’ve Consumed, and once again, I’m changing things. Like a true Gemini, my mind is always changing lol. Sorry about that.<source type="image
Researching Online (opens the original)
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This year, I decided to take my content-creator lifestyle more seriously. As I’ve already mentioned here two or three times, one of the reasons why I decided to move away from the big city was that I wanted to explore and develop my ability to focus when it comes to creating more online.One year later, my Substack is skyrocketing. I’ve had the pleasure of meeting wonderful creators here, and I’ve also gotten back into doing small video analyses on TikTok and IG. Unlike Substack, where I wri
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