HeyJaredSignal/Noise
Filtering conventional wisdom to find what actually works in learning and skill acquisition. Ecological dynamics for coaches, athletes, and anyone who wants to get better at things.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Jul 10, 2026
Latest issues
The Signal and the Noise: 2027 Budget Edition (opens the original)
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First, a little bit of housekeeping: the book is out. (I know! I’m as surprised as you are!)Find Your Signal: Why good companies work harder to make less money, and the three questions that fix it is a real boy now. Buy it in paperback, hardcover, or Kindle on Amazon.If you’ve been reading along here, you’ve already read a couple chapters of it. The rest is in there, including Chapter 8, “The Margin Map,” which content this post is built from.*
"I'm in someone else's house and can't find the bathroom" (opens the original)
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This is Part 3 of this chapter. If you missed parts 1 and 2, read them first! Found here and here.Let me tell you what happens when you do all of this “understanding your customer” stuff (to use a technical term), and do it correctly, and it still doesn’t matter.Back in 2012 I did some consulting work for a major book and music publishing company that was ab
Inconclusive...? (opens the original)
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This is Part 2 of this chapter. If you missed part 1, read it first! You can find it right here.I want to tell you about a will.Several years ago I was running marketing on a digital product that helped people create their own wills. We built a campaign around the messaging “quick and easy.” Our preliminary research told us that adults who needed wills cited “convenience” as an important factor in their decision. So we leaned into convenience. Quick. Easy. Done in f
Who's Listening? Part 1 (opens the original)
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Two British men were born in 1948.Both grew up in households of significant wealth. Both eventually inherited estates large enough to qualify as castles. Both have been married twice. Both love dogs. Both have spent their lives collecting specific things with what could politely be called obsessive intensity. Both have had a great many comments made about the outfits they choose to wear.Build a customer persona on the demographic data (male, born 1948, British, very wealthy, twice-divorced, snaz
Tips and Tricks to Find What's Real: Your Customers Are Lying, Part 4 (opens the original)
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Since you are a smart person, you will see that this is Part 4 in a series. If you missed them, read Part 1, Part 2, and Part 3 first.For three weeks I’ve told you your customer can’t tell you the truth.She wants the fat-free burger and orders the Big Mac. She describes a minivan and drives home a Tahoe. She decides in
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