HeyJaredSignal and Noise
Marketing Research veterans Brian Lamar and Andrew DeCilles bring you the honest conversations that the research industry needs. From trends to breaking news to ugly conversations others won’t touch; no subject is off limits.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 15, 2026
- Audience
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- Earliest in this view
- Jul 22, 2026
Latest episodes
Top 10 Best Practices for Sampling in Brand Tracking Studies | Signal & Noise Ep 44 (opens the original)
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After a small break, Brian and Andrew are back. Both came with independent lists, sat down, and went back and forth for an hour on something they have been doing together for over a decade: running brand tracking studies the right way. Between them, they have overseen the in-field transition of more than ten large continuous tracking programs, launched dozens more, and spent years studying exactly how panel bias shows up in longitudinal data in ways that most researchers never catch. This episod
What Does Sampling Look Like in 5 Years? | Signal & Noise Ep 43 (opens the original)
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No guest, no agenda, no notes. Brian and Andrew just riffed for an hour on one of the biggest questions in the industry right now: what does sampling look like in 5 years? Brian is presenting on the future of sampling at the Future of Insights Summit in Athens, Georgia, and this episode is the unfiltered, longer version of that talk. The current model is broken and nobody serious is arguing otherwise. The real question is what replaces it, and who wins when it does. They work through where today
“Goofy Marketing" or Genius Strategy? Verisoul Says Why Not Both? | Signal & Noise Ep 42 (opens the original)
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Andrew flies solo and sits down with Joey Maddox and Sebastian Babis from Verisoul, fresh off a $9M Series A and the most creative go-to-market run market research has seen in years. Times Square billboards. A Reds game with hundreds of attendees. Branded cigarettes at a European conference. None of it is random. Verisoul mapped their top 200 prospect companies, identified the 10 to 15 buyers at each, plotted where they all live, and built activations around them. Strategic chaos. The conversati
Are AI Agents Actually Infiltrating Your Surveys? We Have the Data. | Signal & Noise Ep 41 (opens the original)
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Brian and Andrew sit down with Karine Pepin of The Research Heads and Andrew Gordon of Prolific to break down one of the most important data quality studies the industry has produced. They analyzed 5,200 respondents across 10 platforms and the findings will surprise you. AI agents are not in your data. Outside of MTurk, detection rates were below 0.5% across every platform type. And the things getting flagged on MTurk? Old-school bots, not LLMs. When they ran actual AI agents through the same su
From MMR to Manager in the Middle of an AI Explosion | Signal & Noise Ep 40 (opens the original)
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Brian and Andrew sit down with Angela Chavez, Insights Manager at Dig Insights and UGA MMR graduate, ahead of her first-ever conference presentation at the Future of Insights Summit in Athens this August. Angela's talk is called "Learning Research in a Rapidly Changing World," and this episode is a preview of exactly that. She walks through what it has actually been like to enter the industry as AI was exploding, going from hesitant early adopter to someone who opens ChatGPT as a reflex, all whi
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