HeyJaredSignal & Noise
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI.
- Indexed episodes, last 90 days
- 23
- Latest publication
- Sep 7, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
AI Isn’t the Strategy: Fern Potter on Intelligent Assistance, Human Judgment, and the Future of Work (opens the original)
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Artificial intelligence may be the most transformative technology of our generation—but according to Fern Potter, AI alone is not a strategy.In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Fern Potter, Co-Founder of Intelligent Assistance, to explore why the greatest opportunity in AI isn’t replacing people—it’s amplifying human judgment.After more than two decades leading strategy, product, partnerships, and commercial growth across agencies, media, and ad te
The Homepage Is No Longer the Front Door: Leah Nurik on AI Visibility, GEO, and the Future of Brand Discovery (opens the original)
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For more than two decades, digital marketing revolved around a familiar goal: get people to your website. Rank higher. Earn the click. Drive the traffic. Convert the visitor. But what happens when the customer never makes it to your homepage? As consumers increasingly turn to ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other AI-powered experiences to research products, vendors, and brands, the rules of discovery are being rewritten. Increasingly, AI is deciding which companies
The Trust Economy: Nirav Tolia on Communitas, AI, and Rebuilding the Internet Around Human Connection (opens the original)
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What becomes valuable when artificial intelligence makes information—and misinformation—nearly limitless? According to Nextdoor CEO and Co-Founder Nirav Tolia, the answer is trust. In this episode of Signal & Noise, Nirav joins Brett House and Rio Longacre for a wide-ranging conversation about the internet’s evolution from the age of information to the age of intelligence—and why that transformation must be accompanied by a renewed age of human connection. Nirav reflects on lessons from his care
Austin Leonard: Awakening America’s Secret Retail Media Giant in an AI World (opens the original)
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Dollar General might be one of the most underestimated media businesses in America. With more than 21,000 stores, over two billion transactions annually, and 75% of Americans living within five miles of a Dollar General, DG combines enormous physical reach with high-frequency customer relationships, rich first-party data, and access to audiences that advertisers often struggle to reach elsewhere. In this episode of Signal & Noise , Krish Raja sits down with Austin Leonard, Vice President and Gen
When Publishers Get AI Agents: Andrew Mole on Agentic Trading and the Future of Media (opens the original)
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Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market. Andrew has spent much of his career watching programmatic evolve from a breakthrough in efficiency into an extraordinarily comple
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