Sidekick
The Sidekick newsletter discusses a broad range of topics relating to AI and Real Estate.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 23, 2026
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- Earliest in this view
- Jul 16, 2026
Latest issues
Know exactly when it’s time to reach out. (opens the original)
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16,000 Contacts and No One to Call (opens the original)
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An agent recently uploaded 16,000 contacts into Sidekick’s newest product, Radar. The spreadsheet had names, email addresses, phone numbers and years of relationship notes. What it did not have was a single Instagram or LinkedIn profile.Not one. That meant the agent’s CRM could identify almost everyone they knew but had no visibility into what was happening in their lives.Sidekick’s Radar closes that gap. It finds the social profiles associated with an agent’s contacts, adds them to the database
Sidekick's Radar Is Live Nationwide (opens the original)
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Your CRM Was Built Backwards (opens the original)
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No one can follow every client update and remember every email thread while also winning listings, showing homes, and keeping transactions together. This is an unreasonable amount of information for any person to track. Unfortunately it’s still what almost every CRM asks you to do. In 2026.Peoples’ lives change in fragments and by the time someone submits a form or announces a move, it’s probably too late. Addressing this has never been the organizing principle behind most real estate CRMs. Thes
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