HeyJaredSHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Aug 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
The Human Experience and Sustainable Growth (opens the original)
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In this episode, Jason Wolf, president and CEO of The Beryl Institute, explores why a human experience approach, one that connects patients, employees, and communities, can drive trust, loyalty, culture, and organizational growth.
From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines (opens the original)
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How do great leaders help emerging talent move beyond development and into opportunity? In this episode, executive leaders Melissa Fors Shackelford, Terri Flood, and Jhaymee Tynan explore the powerful connection between mentorship and sponsorship, and why both are essential for building strong health care marketing leadership pipelines. Learn practical strategies for advancing high-potential talent, strengthening succession planning, and creating a culture where advocacy fuels retention, growth,
Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene (opens the original)
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How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Strategic Communications Officer for Ballad Health, shares firsthand lessons from Hurricane Helene, revealing how her team navigated catastrophic flooding, supported leaders and staff, and delivered transparent communication during a rapidly evolving crisis. Gain practical strategies for building trust, coordinating community messaging, and maintainin
Building a SLMO That Aligns Strategy, Data, Execution (opens the original)
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Want to build a Service Line Management Office (SLMO) that actually aligns strategy, data, and execution across a growing health system? Stephanie Jackson, Vice President, Service Lines at Tampa General Hospital, and Michael Parsons, Sr. Administrator, Service Line Strategic Operations at Tampa General Hospital, walk through Tampa General’s approach as it expanded from eight service lines to nearly 30 institutes. Learn more about Stephanie Jackson Learn more about Michael Parsons
Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care (opens the original)
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In this episode, experts from Johns Hopkins Medicine break down the essentials of measuring campaign effectiveness and ROI, from connecting marketing leads to patient conversions through HIPAA-compliant data strategies to building dashboards that tell a compelling performance story. Tune in for practical guidance on campaign setup, data modeling, and analytics frameworks that help prove marketing’s contribution to patient growth, appointments, and revenue.
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