HeyJaredShiny New Object - a Marketing Podcast
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 4, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Think in Ink: The Things Data-Driven Marketers Forget to Measure (opens the original)
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The answer to data (and life) overwhelm? A fountain pen. Justin Reid, Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor, tells us to "think in ink." Check in with yourself. Score your most important roles in this life. And find balance. On the latest #ShinyNewObjectPodcast, Justin explains why becoming a better data-driven marketer starts with becoming a less overwhelmed human. We also discuss killer stories, Cornish ice cream and the career risks of binge-watching Mad Me
Hot Foxes, Clock Blocker & the Future of Product Testing (opens the original)
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What do spray-on tights and scented nail polish teach us about data-driven marketing? Tracy Holland, Founder and CEO of Goodwill Brands, LLC, and serial entrepreneur, joins the #ShinyNewObjectPodcast to tell us about the ultimate word-of-mouth selling technique. We discuss iterative testing & learning - one of our favourite topics at Automated Creative. Tune in for pre-Christ marketing tips. Follow for more data-driven marketing gems and discussions about the future of marketing.
Responsible AI is a process, not a policy - ft Crystalyn Stuart-Loayza (opens the original)
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Crystalyn Stuart-Loayza, Head of AI Transformation at Plus Company, joins the Shiny New Object Podcast to break down four principles for getting it right: process over policy, AI as a "tool mate", a Builder's Code, and better disclosure.
You're optimising the story out of your ads - ft. Roey Franco (opens the original)
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Roey Franco has spent 20 years building advertising products across platforms, agencies and emerging media. In this episode, he explains why marketers should stop making assumptions about their customers, how data can create a charmless Frankenstein ad, and why frictionless customer experiences turn purchases into advocacy.
People don't give a sh*t about what marketers want to say - ft Fiverr's Shiri Hellmann (opens the original)
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It's easy to be blinded by data. But most of it is just noise. Every data point is rooted in human behaviour and that's what matters - asking why, staying context based, and remembering that most people don't care about your marketing. On the #ShinyNewObjectPodcast, Fiverr VP of Global Brand Communications Shiri Hellmann tells us why and how she uses AI for social listening, how she's screwed up the worst, and how to handle data in a way that makes sense. Subscribe to the channel to continue get
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