HeyJaredShifting Focus with John Bunn
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market.
- Indexed episodes, last 90 days
- 15
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
485. I Fixed This ONE THING and started charging more (opens the original)
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Get Unstuck - Free Workshop: https://john-bunn.com/get-unstuck What if the thing keeping you from charging more isn't your pricing, your website, or your packages? In this episode of Shifting Focus, I'm breaking down the biggest shift I had to make before I could confidently raise my prices: I had to see my own value first. I'll share what that actually looked like in my business, why the wrong buyer can make the right price feel wrong, and how getting clear on the work you want to create, the c
484. Are You Selling Like a Box Store or a Boutique? - Walk It Out (opens the original)
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✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide We went shopping for new living room furniture with a budget in mind. We ended up spending twice what we planned, and we were happy to do it. Why? It wasn't because someone convinced us to buy more. It was because one salesperson stopped trying to sell us and started trying to understand us. In Episode 2 of Walk It Out, I'm unpacking the difference between a big-box sales experience and a boutique one, and what it
483. You Don't Need More Inquiries. You Need Better Conversations. (opens the original)
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Get Unstuck: Free Live Workshop: https://john-bunn.com/get-unstuck ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide What if getting more inquiries isn't actually the thing that would change your business? In this episode, I'm breaking down why better conversations may matter more than more leads, especially during booking season. I walk through how I approach discovery calls, why I stopped trying to "sell" and started trying to understand, and how I use what a c
482. Walk It Out: Should I Lower My Prices? (opens the original)
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What do you do when bookings feel a little slower and you start questioning your pricing? In the first episode of Walk It Out , I'm taking you with me on a walk while I work through something I've been wrestling with in my own business: whether there are times when it makes sense to lower my price to get the right booking. I talk about where my 2027 bookings currently stand, a recent Lake Como inquiry that made me question my approach, and a $5K destination wedding I took years ago that ultimate
481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market (opens the original)
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Mentorships with John: https://john-bunn.com/shop What if the thing keeping you from charging more isn't your market, your work, or your clients? What if it's your own mindset around money? In this episode of Shifting Focus, I sit down with photographer and educator Erin Blackwell to talk about money blocks, pricing, premium clients, and what it actually takes to get unstuck from the middle market. Erin has been a professional photographer for more than 16 years. She started her business with a
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