HeyJaredShelf Talkers
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
What Retail Buyers Actually Want to Hear (And What Founders Get Wrong) (opens the original)
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Landing a retail meeting is only half the battle. The real challenge is knowing what buyers actually care about once you're in the room. In this episode, Adam sits down with Tia Ellis, founder of Wildflower Insights and former retail broker, to unpack what separates successful retail pitches from the ones that never turn into purchase orders. Drawing from years of helping brands generate more than $200 million in retail sales, Tia shares practical advice for founders who want to build retailer r
Why Wild Monkey Bar Said No to Whole Foods (And Other Founder Lessons) (opens the original)
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Wild Monkey Bar wasn't created in a boardroom. It started after a climbing trip in Rocky Mountain National Park when founders John and Brooke Campbell realized the snacks they packed simply weren't good enough. In this episode, John shares the deeply personal story behind building Wild Monkey Bar, from leaving corporate life behind to hand-making every bar in Boulder while growing the business one relationship at a time. For founders and emerging CPG brands, this conversation is a reminder that
Turning Authentic Indian Flavors Into a Fast-growing Snack Brand (opens the original)
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Keya Wingfield never planned to start a snack company. A pastry chef by trade, she found herself pivoting during the pandemic when customers couldn't stop asking for one unexpected item: her Bombay spice potato chips. That simple side offering became Keya's Snacks, a brand introducing authentic Indian flavors to mainstream grocery shelves across the country. In this episode of Shelf Talkers, Adam sits down with Keya to talk about building a CPG brand without a traditional CPG background, scaling
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