HeyJaredShe Sells He Sells
Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real…
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
225. Hot Girls Have Hobbies: Why Midlife Women Need Something Just for Them (opens the original)
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Is Krista calling herself a hot girl? Yes she is, and yes, she means both kinds of hot: the conventional kind and the midlife, hot-flash-on-a-random-Tuesday kind. About a year ago, a podcast host asked Krista a simple question, "What do you do for fun?" and she had nothing. That moment sent her on a quest that took her back to a ballet studio she walked away from at 17 and onto a tennis court where she is proudly, firmly in the beginner group. In this episode, Krista shares the five things every
224. The Fall Sales Speed Round: Football, Horror Movies, and Daylight Saving Time (opens the original)
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Three ideas, sixty seconds each - no prep, no mercy. That's the premise of this fall edition of the Sales Speed Round - Krista and Brian's format for practicing persuasion techniques on the fly using their signature 5S framework (Sell, Story, Solution, Stakes, Success). It's the same format from their popular Fourth of July episode, back with three fall topics pulled from a jar. Brian starts with football is the best team sport there is, making the case for teamwork and interdependence before Kr
223. Everything You Need to Know About Sales You Can Learn From Tommy Boy (opens the original)
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Not long ago Krista was building a keynote around a message she teaches constantly: be authentic, use your own voice, say things the way you would actually say them. She asked Brian if there was a clip or a story that could land that point. He thought immediately of Tommy Boy — the scene where Big Tom Callahan closes a room full of buyers with a line about T-bones and butchers, and the later scene where Tommy, now running his late father's company, tries to borrow that exact line and butchers it
222. Your Resume Isn't Your Legacy: What Dolly Parton's Death Taught Us About Being Remembered (opens the original)
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Your resume is not your legacy. That's the idea Krista Demcher is selling in this special solo episode of She Sells He Sells: Ideas Worth Buying — inspired by the death of Dolly Parton on August 25th, and by a post Krista wrote on a whim that ended up read on SiriusXM, shared by Miss Rachel, and viewed nearly six million times. Krista starts with the trophy case, and it's staggering: roughly 3,000 songs written, 11 Grammys, an Emmy, two Oscar nods, a Tony nod, 13 CMA Awards, and a place in three
221. Flattering Is A Myth With Ava Demcher (opens the original)
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Flattering is a myth. That is the idea Ava Demcher is selling in this episode and if the name sounds familiar, it should. Krista' and Brian's oldest daughter is back for her third appearance on the show, and her first in the rebranded studio she helped conceptualize (creative direction, color palette, and one $3 Helvetica license included). The idea was born during dress try-ons for the vow renewal Ava planned for her parents. Krista put on a dress, winced, and said the thing every woman has sai
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