HeyJaredSGPT Marketing
Welcome to The SGPT Marketing Podcast!A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
3 Things You Should Never Copy From Another Gym (opens the original)
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This episode explores 3 things SGPT gym owners should never copy from another gym: their prices, equipment and content. George explains why another gym's apparent success doesn't mean their decisions are right for your business, and why your pricing, facility and marketing should instead be built around your own ideal customer and the business you want to create.
6 Lessons from 6 Years of Marketing SGPT Gyms (opens the original)
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This episode marks 6 years of INTENT91, with Miles sharing 6 marketing lessons learned from growing the business from 1 to 6 locations. From doubling down on what works and building social proof to choosing a clear demographic, using the right CRM and focusing on CPA over vanity metrics, Miles breaks down the lessons that have had the biggest impact on INTENT91’s growth.
Launching a New Gym (opens the original)
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This episode breaks down how to successfully launch a new SGPT gym, with a particular focus on the importance of pre-sale. Miles explains why gym owners should start marketing around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and use a compelling offer and limited availability to build momentum before the doors even open. He also covers the role of Meta Ads in generating early demand, why new locations should expect plenty of conversations before sales, and ho
In-Person vs Phone Sales (opens the original)
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This episode explores the pros and cons of in-person versus phone sales for SGPT gyms and why the best approach may not be the one with the highest conversion rate. George breaks down the barriers that can prevent prospects from attending an in-person consultation, the importance of building trust before asking someone to buy over the phone and why a stronger brand can make phone sales much easier. He also explains how moving consultations onto the phone can save valuable time and ultimately cre
The SGPT Marketing Playbook (Webinar Replay) (opens the original)
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In this webinar replay, Miles and George share the marketing playbook SGPT gym owners can use to maximise the rest of 2026. From building trust and creating better content to getting more from Meta Ads, email marketing, Google reviews and in-person workshops, they break down the strategies currently working across their own gyms and Hamper clients.
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