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You're not a content creator. You're an artist who hasn't admitted it yet. This space is where that changes.
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 9, 2026
Latest issues
How Multi-Passionate Writers Paralyze Themselves (opens the original)
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He seems like a happy person.You can sit down with him over coffee, talk for three hours straight, and the time just flies. He’s sharp, he reads, and he always has some fascinating new rabbit hole he’s diving into. But if you pay close attention, you’ll notice something strange: he almost never talks about how he actually feels. Everything is always fine.I first met Andy four years ago. Now he has seven publications on Substack. He can tell you the thinking behind each, and the thinking is good.
Please Don’t Find Your Purpose (opens the original)
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“Find your purpose.”It sounds beautiful, doesn’t it? It seems like the ultimate answer. We’ve stamped it on Instagram sunsets, packaged it into expensive wellness retreats, and made it the holy grail of the modern age.We are starved for meaning, so we bought the slogan. I know I did. In fact, when I first started this Substack, “finding your purpose” was exactly what I told creators to do.I was wrong. After years of writing, observing, and searching, I came to a bitter realization.It is comp
Please Stop Being Authentic (opens the original)
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I could tell you a story about how I hated my 9-to-5, finally had the guts to quit and then build my own online business. But that’s not what happened. My journey into the creator economy started after I had already won.I never had a job. After studying I went straight into entrepreneurship. It felt like the path I was meant for but nobody told me about. After being utterly lost, I built an e-commerce business. Long story short, several years ago, I sold my e-commerce business and turned my side
Substack Thinks You Are an AI (opens the original)
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I’m an AI.At least according to the score that Pangram gave me. I signed up months ago, back when it was supposedly the best detection tool for AI writing. The scores seemed credible… until I ran some experiments. I entered a mixed text. Some written by AI, some written by me. Pangram correctly identified it as mixed. But now the weird part. It flagged the section I had written myself as AI-generated. WTF?But it got worse… I entered a text that was 100% generated by AI. The result, according to
How I Wasted 4 Years Building The Wrong Business (opens the original)
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There were twenty of us in the room. The supposed “7-figure elite.”At the front sat our guru. He had recently grown a thick beard, rebranded himself as some sort of spiritual sage, and now sat in total silence while his team worked the room, pitching us dubious backend services.Everyone was taking notes.I wasn’t. I had a blank page in front of me and after a while I started to feel weird about it. But there was nothing to write down. I had already sold my company months earlier. I didn’t care ab
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