HeyJaredSendfull
Biweekly insights on systems thinking, strategy, and UX for building useful, usable emerging tech products.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest issues
ep. 102. Shaping the Tools that Shape Us (opens the original)
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When you think about a “tool”, what comes to mind?<img alt="A silver wrench on a white background." class="sizing-normal" height="370" src="https://substackcdn.com/image/fetch/$s_!aSyK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/h
ep. 101. AI knows the average. Except, your users aren't average. (opens the original)
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If you want to start a lively conversation in UX circles, drop the term “synthetic users”: simulated, algorithmic representations of customers to mimic human feedback.They promise speed, scale, and cost of “insight” that was previously unthinkable, opening up the ability to inform the thousands of daily micro-decisions businesses make.The trouble is, synthetic users are fundamentally “big data models, not thick data models”.<div class="ca
ep. 100. The Newsletter Provides (opens the original)
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Last week, I finished my book.<img alt="Book cover for What Your Machines Should Do: The Science and Strategy of Human-Centered Automation by Stefanie
ep. 99. This is AI’s dial-up moment. What kind of internet do you want to build? (opens the original)
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<img alt="Elena Yunusov, Founder and Executive Director of the Human Feedback Foundation, smiling with shoulder-length brown hair against a dark purple background with Sendfull's logo in the corner." class="sizing-normal" height="814" src="https://substackcdn.com/image/fet
ep. 98. Putting the “socio” back in “sociotechnical” (opens the original)
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In 1947, the British coal industry was nationalized, giving the state control over a critical but failing post-war industry. The newly formed National Coal Board led a massive modernization effort, introducing the longwall method of coal mining.<s
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