HeyJaredSelling Real Estate with Kelly Cook
Welcome to the podcast “Selling Real Estate” with Kelly Cook where we discuss the latest and most relevant business strategies to help you do one thing extremely well: Sell more homes.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest episodes
231: Buy Before You Sell: Bridge Loans, Contingencies & Unlocking Home Equity (opens the original)
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In this episode of Selling Real Estate with Kelly Cook, Kelly breaks down how to help clients unlock equity from their current home when they need to buy their next one in today's balanced market, where appreciation is flat and many sellers still have low legacy mortgage rates they're reluctant to give up. He walks through the mechanics of a traditional contingent offer, including the often-overlooked clause in Arizona's Buyer Contingency Addendum (BCA) that lets a seller cancel an accepted cont
230: How to Make Real Estate Clients Feel Luxury on Any Budget (opens the original)
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In this episode of Selling Real Estate with Kelly Cook, Kelly shares his "unexpected sprinkles" philosophy for client experience—inspired by a keynote at a Las Vegas event and the Savannah Bananas' approach to disrupting the status quo—and breaks down the exact luxury listing touchpoint system his team uses, from gifting a copy of The Nordstrom Way and a custom felt pen at signing, to Crumbl cookies when going on market, flowers at the open house, a bottle of Prosecco going under contract, Tiffa
229: From Solo Agent to Scalable Business: Systems, Freelancers & Tech That Create Leverage (opens the original)
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In this episode of Selling Real Estate with Kelly Cook, we break down how to get real leverage in your real estate business without immediately hiring more full‑time staff. Instead of jumping straight to “I need another admin,” we share a practical framework: document every repeatable task into SOPs (often via Loom or Zoom screen recordings into Google Drive), use freelance and gig‑economy help on platforms like Upwork and Fiverr to test workloads and costs, and only then decide when it truly ma
228: Agent Retention in 2026: Personal Brand, Career Path, Fair Splits (opens the original)
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In this episode of Selling Real Estate with Kelly Cook, we break down why some agents stay on a real estate team for years—and why others quietly leave even when the splits look great. Drawing on Kelly’s experience both as a team member and as a team leader, we walk through three core reasons agents stick around: room for personal branding, a clear career path beyond “just closing deals,” and fair, transparent compensation structures that reward both team leads and self‑generated business. You’l
227: AI for Real Estate Agents: Stop Losing Deals in Your CRM (opens the original)
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In this episode of Selling Real Estate with Kelly Cook, we talk honestly about where your business is at in mid-2026 and why it’s not too late to reset your goals and finish the year strong. We start with business planning, building vacations into your schedule so you don’t burn out, and then pivot into the biggest opportunity most agents are ignoring: the money sitting in their CRM and database that AI can now help you uncover. You’ll hear a real example of a past client who clicked on a home-v
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