HeyJaredSelling in the Paddock
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results.Guests include Paul Roos, AFL premiership coach turned…
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 7, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
Ep 79 - My Sales Numbers Don’t Lie: What My Pipeline Is Teaching Me (opens the original)
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My Sales Numbers Don’t Lie: What My Pipeline Is Teaching Me We’re nine months into 2026, so I thought it was time to take you behind the scenes of Selling in the Paddock. In this solo episode, I’m looking back at what has already been a massive year — the agricultural businesses I’ve worked with, the travel, workshops, conferences, keynotes, launching the Selling in the Paddock book and continuing to grow the business. But more importantly, I’m opening up my own sales pipeline. Because I’m not s
Ep 78 - Stop Pushing, Start Pulling: How Great Ag Salespeople Create Demand | Bonita Everts, Netafim Australia (opens the original)
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What separates a good agricultural salesperson from a great one? For Bonita Everts, Grower Business Development Manager at Netafim Australia, it starts with listening. Originally from South Africa, Bonita has built her career across fertiliser, vegetable seed and now precision irrigation — learning how to sell into agricultural markets where relationships, trust and credibility matter. In this episode of Selling in the Paddock , Georgia and Bonita unpack the difference between pushing a product
Ep 77 - Cooking in the Paddock: Why Great Selling Is Really About People | Oli Le Lievre (opens the original)
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What do 500+ conversations with people across Australian agriculture teach you about selling? Quite a lot, as it turns out. In this episode of Selling in the Paddock , Georgia sits down with Oli Le Lievre, founder of Humans of Agriculture , to unpack what years of interviewing people across the industry have taught him about curiosity, trust, relationships and what makes people open up. Oli shares why genuine curiosity is one of the fastest ways to build connection — and why people can tell when
Ep 76 - Why the Best Salespeople in Ag Don’t Talk the Most | Edward O’Dwyer (opens the original)
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What separates a good salesperson in agriculture from a great one? According to Edward O’Dwyer, it might be something surprisingly simple: patience. In this episode of Selling in the Paddock , I sit down with agribusiness capital markets strategist Edward O’Dwyer for a wide-ranging conversation about agriculture, sales, relationships, investment and the value of knowing when to stop talking and start listening. Edward’s career has taken him from growing up on a cattle property south of Toowoomba
Ep 75 - When Ag Gets Tough, Keep Telling the Story | Michael Rogers (opens the original)
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Agriculture has always had its challenges — labour shortages, rising costs, seasonal pressures, changing markets and plenty of things completely outside our control. So when times are tough, how do we keep moving forward? Recorded live at Hort Connections, Georgia sits down with Michael Rogers, CEO of Agri Labour Australia , to talk about people, connection and why agriculture needs to keep telling its story. Michael shares the enormous task of helping supply Australian agriculture with the peop
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