HeyJaredSelfishly Expressed
I write at the intersection of building a personal brand that honours your culturally-nuanced voice, and leading brave conversations with yourself so you can start living life without self-abandoning.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 18, 2026
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- Jul 8, 2026
Latest issues
Decentering yourself from your marketing is the antidote to your perpetual ick to selling online (opens the original)
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MAIN CHARACTER ENERGY IS JUST REPACKAGED “PICK ME” ENERGY EXCEPT IT’S PINTERESTABLEwhat exactly do I mean when I say main character energy type of marketing? it’s when you position “you” as the solution to your client’s lives ( another variation would be is when you position your offer, but I’ll save that for another Substack).and most of the time it sounds like:“let me do (xyz) for you”“I have (the thing you want)”“my (skills) are dope AF”R
the real reason why you tweak your message every week (opens the original)
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the first time I realized that my messaging was broken, I was sitting in a hotel room in Barcelona on Zoom with my mentor, sharing the 13th iteration of my message.yes, the 13th.I had been working on this for 18 months.I’d learned buyer psychology, advanced persuasion strategies, motivation for buying during these times, empathy mapping, YOU NAME IT.and YETTTTT. almost a year and a half later, I still wasn’t happy with it. that was the part that made no sense at all.because it wasn’t like I didn
the message that sounds like you isn't written, it's excavated (opens the original)
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welcome to your final week of Say It Once Again with Feeling!!!we made it friends!!!by now you should have:reconnected with why you want your message to feel different in the first placemet the version of yourself who can talk passionately about something before pressure dominated your messageuncovered the low-stakes opinion that gave that version of you somewhere to playthis week, we’re taking it one layer deeper.I think one of the hairiest misconceptions about messaging is that people fall in
the tiny shift that makes marketing feel like a conversation with a friend (opens the original)
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have you ever noticed that you can explain your work so fervently when you’re chatting with a friend?you’re making points, telling them stories, and yapping endlessly, next thing you know they’re saying “wait, I’ve never thought about it that way.”but then the moment you start to think of turning that into a content piece that leads back to your offers, suddenly you start sounding like someone else?you start to use words that you’d never use IRL like “high-touch” “high-proximity” and which makes
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