HeyJaredSeen, Not Sponsored by Jessica Mann
Breaking down creator economy, performance data, and the unfiltered reality of the influencer marketing.
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 29, 2026
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- Jul 8, 2026
Latest issues
Why talent managers keep losing to brands who talk to each other (opens the original)
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Years and years ago, I had another manager who messaged me asking who ran influencer at a brand I had worked with.I knew who they were and I had the contact saved right there on my phone. In fact, myself and that brand manager were quite close and at the time I was currently working with them on a project. I could have opened my contacts and read out the email but instead I told her I would check and get back to her. I never got back to her.Seen, Not Sponsored by Jessica Mann is a reader-suppo
Stop complaining about the brief and upsell off it (opens the original)
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I think I’ve seen at least 3 videos this past week from creators complaining about how brands are briefing them with the typical ‘be authentic’ but also what is your word for word script, here are the 7 key messages you must hit, and make sure you show the product before the 3 second mark.If you’re on the talent side, I know you’ve received that exact brief more times than you can count and did it without saying a word, potentially because you were scared that if you pushed back you would lose t
YouTube views are about to look 30% better (they aren't, and here's what that does to your rates) (opens the original)
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In a couple months somebody on your team, maybe it’ll be you but hopefully not after reading this, is going to open an EOY recap. They’re going to flip through the deck and come across a YouTube view count that looks oddly high, not so much so that it’s shocking but enough that it’s going to read as a reallllllly good Q4, perhaps ~30% more than last year.Whoever that person is will be extremely tempted to write how excellent the quarter went with bolded percentage and a circle attached with a ⬆️
TikTok is flagging unpaid reviews as sponsored content (4 rules that stop it) (opens the original)
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I was scrolling through TikTok as I always do on a random Tuesday night when a creator I know posted a rant talking about how every time she uploads a genuine product review aka “NOT SPONSORED” TikTok slaps an undisclosed ad flag on it. Yeah, that would piss me off too. Subscribe nowIf a video does get flagged as an undisclosed ad, everyone has the option to appeal it but regardless of appealing, you’re SOL because all of that initial time that’s crucial for the distribution w
Stop blaming the algorithm (send these 4 paragraphs instead) (opens the original)
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It’s Friday. Like every other Friday before this you wake up and open Instagram. Today feels a little different though because you already knew what to expect. You were hoping it wouldn’t be true, but deep down…you knew. The day before, sometime around noon, you checked. Nothing to panic about though, it was just posted. You’ve got to give it some time to cook, hit the algo a little, you know? You checked again over dinner and somewhere around 9pm you do a quick refresh before going to bed. By t
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