HeyJaredSecret CFO
20+ years in finance, former CFO of multibillions dollar business. Sharing the essential finance leadership skills they never put in the textbooks.
- Indexed issues, last 90 days
- 4
- Latest publication
- Aug 14, 2026
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- Earliest in this view
- Jul 23, 2026
Latest issues
Who The F*ck is the Secret CFO... (opens the original)
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I write under The Secret CFO pseudonym.Initially, that gave me the freedom to talk about the CFO world in a way I never could with my name and employer attached... and I guess it just stuck.Who is The Secret CFOPath: Big 4 → FP&A → Controller → Corp Dev → CFO (+ a few detours)Experience: 25 years in finance, more than half of those in CFO rolesMilestone: First CFO role of a $1bn+ revenue business at age 30Specialism:</str
How to grow volume without f*cking up your cost base (opens the original)
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This post was originally published in The Secret CFO’s newsletter in February 2023Growth is an art and a science. The art is in building something people want, and discovering the right way to find those people. The science is in finding an efficient way of delivering it to them.We can call the latter ‘growth management.’And great growth management is built on knowing how your costs behave as your volumes shift.Let’s dive into how you do that… starting with some fundamental.The Basics</h
The Five Unique Skills Among Top CFOs (opens the original)
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This post was originally published in January 2023 in The Secret CFO’s Newsletter.I’m lucky to have worked with some really good CFOs across my career. The very best have gone onto Chair Boards at large complex corporates.I watched them closely, took notes, and when I first became a CFO (nearly 15 years ago), I made sure stole the best bits and avoided the worst.The truth is this…The best CFOs are all different. Individuals. With different personalities. Some extrovert, some introvert. Some deta
How to Nail The First 90 Days as CFO (opens the original)
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This post was originally published in January 2023 in The Secret CFO’s Newsletter. I’m experimenting using Substack to share some ‘classic’ newsletter posts from the archive. If you like it … please share it, and I’ll do more of this!I knew that I knew my stuff.But still, I was nervous. This was my first high profile Group CFO role.I had all the pieces of the puzzle, I’d done my time in every corner of finance, and I was confident I could put it all together. But this was no ordinary CFO role, i
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